This project was made for Smart Bugs’ Honey and Honeycomb. Smart Bugs wants to promote their own honey in both forms for their e-commerce. The honey and the honeycomb are environmentally friendly, and this was a hint for us to link the advertising story to nature majesty. That’s why both videos start with an epic soundtrack and an imposing voice, when the video shows the real Smart Bugs’ hive. In the second part of the video we shift to a more sweet tale to amaze the viewers.

Both videos are used like promotional videos on youtube and instagram. Everyone loves food, especially when they find it on social media. That’s why we use it to attract people.